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(Top) A Mexican wearing a traditional costume from the Aztec period; conquests dancer in a feather costume. Mexico. July 21, 2007.
 - Memo Garcia, Mexico
(Above) The youngest and also most revered monk of the Golden Temple in Lalitpur, spending a private moment with his toy car. Nepal. May, 2007.
- Naresh Shrestha, Nepal
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OUR BRAND
 Our unique visual kite mark is a stamp of assurance. A high quality label that identifies and authenticates the work of Majority World and its photographers, this label brings with it a brand that represents fair trade and ethical consumerism.
This is a brand that will appeal to the growing number of consumers recognising the value of purchasing products that are sourced and produced from the majority world itself. This brand will be available for licensing to selected product partners and organisations that can benefit from the brand’s added value. More importantly, it will be a significant contribution to these organisations’ Corporate Social Responsibility programmes.
Benefits for our Product Partners and Sponsors
Stand Out:
- In an increasingly visually saturated market place
- In an increasingly visually sophisticated market place
- In an increasingly ethically aware market place
- In market places suffering from “brand fatigue” or “compassion fatigue”
- In a media environment that increasingly puts the spotlight on behaviour of organisations and institutions
A Visible Symbol:
- Of corporate social responsibility
- Of your commitment to fair trade principles
- Of ethical credentials and corporate reputation
- Of a desire to change perceptions of the majority world
- Of a desire to change perceptions of the majority world
A Flexible Means of Communicating:
- Your key corporate messages
- To different stakeholder groups
- That your organisation “walks the talk”
Added Value:
- A new tool for demonstrating Corporate Social Responsibility
- A unique mix of social responsibility, education and art provides very varied applications
- A tool for building a socially-responsible brand reputation, and hence increasing your own brand’s value
- High potential for outreach and multiple opportunities for creating visibility/recognition
- Low potential for reputational risk (unlike, for example, sports sponsorship or celebrity endorsement)
- High potential for involving staff in related programmes and activities
What our Brand Guarantees
Authenticity
- Only images taken by photographers born in countries the majority world, which refers to the Asia, South American and African continents.
Fair treatment of photographers
- International not local rates for commissions and image sales. These rates are considerably higher than local rates.
- Protection of intellectual property: non exclusive contracts and retention of copyright
- Net percentage of image sales received by photographers at least as good as the international norm.
- Provision of many other “value added services” (e.g. market information, technical advice, feedback on submissions, global marketing and advocacy, provision of web site
Accountability
- Public accountability via the reporting requirements of the Community Interest Company regulator in the UK (http://www.cicregulator.gov.uk/)
- Internal systems to monitor our performance against these guarantees
- Quick action against any misuse of the label/kite mark
International standards of photographic quality
- Rigorous editing to ensure only pictures of the highest quality are available
Creating new opportunities for the disadvantaged
- All profits made from the licensing of the label/kite mark will be reinvested in extending market and capacity development opportunities for majority world photographers
Backed up by continuous marketing, communication and advocacy programmes
- The brand and the related label/kite mark will be continuously communicated by Majority World CIC in the UK (to European and American markets) and by Majority World Ltd in Bangladesh (to Asian, African and Latin American markets)
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